Succesful Masterclass 'So You Think You Can Concept?' presented by Spang Makandra

In collaboration with her businesspartner Us Media in Amsterdam, Spang Makandra organized a Masterclass for two days.

The main objective of this Masterclass was to learn participants, mostly marketing proffesionals, how to develop concepts. This was done in a very interactive way through presentations, discussions, group sessions and finally a presentation to the client, the Fernandes Bottling Company N.V.

For two days participants were guided by the creative team of Us Media in converting an idea to a concept. Attention was also given to audience targetting end rebranding products in a way that the sales and popularity are increased. The participants worked in groups and presented three brilliant ideas to the director of Fernandes Bottling Company N.V. who was not only pleasantly surprised but is also determined to make use of all three concepts to rebrand his products.

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